Assertive Communication

Course Description

Assertiveness is the form of communication in which you express your needs, opinions, feelings and beliefs in direct, honest and appropriate ways. It means standing up for your own rights in ways that do not violate another's or put the other person down. It leads towards a win-win situation.

Assertive behaviour is respectful of yourself and others. It equalises the balance of power between two parties and clears the way for honest relationships, mutual trust and open two-way communication. Assertiveness involves taking personal responsibility for your actions and their consequences. You can say "no" without feeling uncomfortable, guilty, apologetic, demeaning or demanding.

This two-day course provides numerous tools for developing your positive assertiveness. It is an active, participatory program with individual, partner and group writing, speaking, thinking and movement exercises. There is time devoted to practice the skills as well as time to reflect on the impact of being assertive (as opposed to being aggressive or non-assertive) in your working environment. Practical examples will be drawn from your own work and life experience.

Learning Objectives

Course Outline

Day One

9:00-10:30
The Three Behaviours
Introductions and icebreakers
Assertive, non-assertive, aggressive
The language of assertiveness
Habits and other barriers to being assertive
10:30-10:45
Tea Break
10:45-12:30
Emotions of Assertiveness
Understanding and using emotion
Self-talk management
Self-fulfilling prophecies
Visualisation technique to enhance success
Verbals: assertive word choice
Steps to expressing yourself assertively
12:30-1:30
Lunch
1:30-3:00
The Nonverbals of Assertiveness: Body Language
The V's of assertive communication
Body language basics
Body language signals: using and interpreting
3:00-3:15
Tea Break
3:15-5:00
The Nonverbals of Assertiveness: Vocal Effectiveness
Elements of vocal quality
Use of voice for assertive effectiveness
Assertive vocal delivery
Handling phone calls assertively
Virtual communication: the new wave

Day Two

9:00-10:30
Assertive Listening
Rapport building
Techniques for assertive listening
Expressing empathy
Questioning and probing
SBI approach to assertive expression
10:30-10:45
Tea Break
10:45-12:30
Approaches to Assertive Communication
Effective and constructive feedback
Assertive scripting
Describing your problem scenes
Alternatives and direction
12:30-1:30
Lunch
1:30-3:00
Moving Towards Win-Win
Conflict management styles and strategies
Assertive communication in conflict situations
Elements of a win-win approach
3:00-3:15
Tea Break
3:15 - 5:00
Multicultural Communication
Understanding differences and commonalities
Guidelines in communication across cultures
Creating an Action Plan
Review and wrap-up
© Bob Feldman 2007 - 2025